Media Studies
Welcome to the Media Studies Department
"The media intervene; they provide us with selective versions of the world, rather than direct access to it" - David Buckingham
Acting Head of Department:
Mrs Steinhof
e-mail: gsteinhof.310@parkhighstanmore.org.uk
Introduction
In Media Studies, we inspire young people to be confident and successful learners by teaching the skills and knowledge necessary to understand the ways in which information is communicated through media. Students learn how media has developed into a major influence on contemporary society and the central role it plays in our daily lives, providing us with forms of cultural expression, ways to communicate, and ways to contribute positively to society as responsible citizens who are the best version of themselves.
Students learn how the media shapes our perceptions of the world through the representations, viewpoints and messages they offer. They gain the powerful knowledge that everything presented in the media is a construction and that audiences receive and decode texts depending on their situated background. Students become critical receivers of media and participate in important current societal conversations around: issues of ownership, bias, fairness and freedom of expression as well as ways in which ideologies are cultivated. It is from this investment in knowledge and understanding that students can analyse different forms of media that enable them to produce their own creative media products.
Our aspiration is to foster a deep appreciation for the impact that media industries have on society and culture and enrich our lives, but with a mindful knowledge to always question and challenge ideas within an inclusive, safe and supportive environment.
Key Stage 4
As a preference subject new to students, they are immersed in “Exploring the Media”, building on existing cultural capital as media consumers and developing understanding of the Media Framework of Media Language, Representation, Industries and Audiences, one stage at a time. The forms of media studied are Advertising, Magazines, Film Industry, News. By the midpoint of their course, students can interleave their knowledge of the whole Media Framework to enable the creation of their own media products for non-examined assessment coursework. Their understanding of the framework is then applied within breadth studies “Understanding Media Forms and Products” with specific forms of Television and Music Video. They end the course by completing industry and audience case studies with the forms of Radio and Video Games.
Year 10
| Autumn | Spring | Summer |
|---|---|---|
|
C1 Section A Introduction to the media framework - Print Advertising Quality Street This Girl Can C1 Section B Industry Bond Section A Man with the Golden Gun No Time to Die |
C1 Section A Magazines GQ – Raheem Sterling *NEW Vogue cover – Malala Yousafzai C1 Section B News Industry – The Sun NEA briefs announced 1st March |
C2 TV Crime Drama Luther The Sweeney C3 NEA Research and Planning C3 NEA |
| Assessment | ||
|
Analysis of the set products with 3 specified areas of media language Analysis of how gender is represented through media language in the This Girl Can advert Practical: Create an advertising campaign Stepped questions assessing knowledge and understanding of the Film Industry – Key task: Analysis of how the film industry uses marketing strategies to ensure financial success Comparison of gender representations between one set text and an unseen film poster Practical: Construct a film poster |
Analysis of the set products with 3 specified areas of media language Comparison of representations of ethnicity between the two set texts. MID YEAR EXAM –January One Media Language question One context question One representation comparison Practical: Construct a magazine cover Stepped questions assessing knowledge and understanding of the Film Industry – Key task: Analysis of how the News Industry targets audiences Practical: Create newspaper headlines for the same story for tabloid and broadsheet |
Audiovisual media Language analysis of two specified areas with consideration to representations of gender in Luther Industry analysis of how TV crime drama has developed over time and how it has been impacted by industry contexts Research and planning submission Submission of pitch for chosen brief and first draft |
All students who follow this course will be given home learning weekly. In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.
Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.
In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course. Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
30% of the final grade will be awarded for the students’ Non-Examined Assessment (NEA, or coursework) and this will be completed in the Summer Term (year 10).
Examination Board:
Useful Reading Material
Textbook: GCSE Media Studies, Hayley Sheard, Illuminate Publishing,
ISBN:?978-1-911208-48-8
Year 11
| Autumn | Spring | Summer |
|---|---|---|
|
C2 Music videos and online *NEW Taylor Swift – The Man Justin Bieber Duran Duran – Rio Other choices available C2 Music videos and online – Justin Bieber & Taylor Swift websites MOCKS |
C1 section A Newspapers The Sun The Guardian C1 Section B Video Games Fortnite Finish NEA |
C1 Section B Radio The Archers Revision |
| Assessment | ||
|
Representation analysis of gender and ethnicity in both music videos Industry analysis of how websites and online media appeal to audiences Full draft submission of NEA – End of December |
Analysis of the set products with 3 specified areas of media language How do political context affect newspaper texts? Stepped questions assessing knowledge and understanding of the Film Industry – Key task: How and why regulation impacts the video games industry Practical: Create a video game marketing campaign Final Submission of NEA – End of March
|
How the production and distribution of radio impacts audience consumption How The Archers targets audiences Practice exam questions Exams |
All students who follow this course will be given home learning weekly.? In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.
Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.
This is a linear course with terminal examination. An internal year 10 exam will be sat in the Summer term and a practice exam will be sat at the end of Term 1 in year 11.
In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course.? Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
Percentage of Coursework: 30%
Percentage Exam marks: 70%
Examination Board:
Course Specification:
Eduqas 603/1115/0 GCSE Media Studies
Qualification obtained:
GCSE Media Studies
Useful Reading Material
Textbook: GCSE Media Studies, Hayley Sheard, Illuminate Publishing,
ISBN:?978-1-911208-48-8
Additional Information
Enrichment
The department offers extracurricular activities such as, Media Production Club, Educational trips to the BFI, The Museum of Brands and Advertising, and WB Studios. We also invite industry professionals, such as film producers, to visit and engage with students.
Useful Websites
http://eduqas.co.uk/qualifications/media-studies/gcse/
http://www.bbc.co.uk/education/subjects/ztnygk7
http://parksgcsemedia.blogspot.co.uk
The Media Insider YouTube Channel:
https://www.youtube.com/channel/UCGXfqzVEZr0XaZLWG3_HniA/playlists?disable_polymer=1
Mrs Fisher’s YouTube Channel:
https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg
GCSE Media Revision YouTube Channel:
https://www.youtube.com/channel/UCMRPNoiqV7NkTEohDJR6KQA
BBC News website: https://www.bbc.co.uk/news
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